Wet wipe manufacturer Nice-Pak International is launching its Nice ‘N Clean Wipes SecureFlush product in the U.K. The wipes are strong enough to clean yet break apart rapidly when flushed. 

With eight out of 10 consumers still concerned about the risk of moist toilet tissue blocking their household pipes, Nice-Pak is confident its new innovative product will be a game-changer. The revolutionary technology has been verified as Fine to Flush and independently tested to confirm that it breaks apart even faster than toilet roll, an industry first. In addition, the wipes are plant-based and plastic-free, biodegradable and are packed in recyclable packaging.

Kevin Verbruggen, marketing director at Nice-Pak, says: “To create moist toilet tissue that breaks apart even faster than toilet roll is a significant achievement for our team, who spent several years carrying out the comprehensive research and development. Our new SecureFlush technology has the ability to add category value, as we attract more shoppers to buy moist toilet tissue, and trade existing shoppers up to an added-value brand. The product has recently launched in the U.S. and is performing brilliantly. Now it’s time for U.K. consumers to experience a fresher clean, while doing the right thing for our environment.”

Nice-Pak has also launched new baby wipes and toddler moist toilet tissue wipes in the Nice ‘N Clean wipes range, with a promise of being ‘Nice for you, and nice for our planet too’. 

Verbruggen adds: “Our new baby wipes are larger than average baby wipes, with our innovative three-layer NatureComfy natural fabric providing a soft, thick & gentle clean. As with our moist toilet tissue, they are plastic-free, biodegradable and use recyclable packaging. The baby wipes are made with more than 99% pure water and are dermatologically tested and pediatrician approved.”